Identity, materials and interior design for a modern building
The Californian is a mixed-use development project in the heart of San Diego. When Murfey Design was approached by the two development and builder partners Murfey Company and Bishop & Company, they emphasized the importance of the identity, marketing collateral and interior of the building and their desire to have it stand out since it was the first new building in the area in over 30 years. The Californian features a lobby, recreation room, courtyard, pool, and 81 units of housing for residents in the Point Loma neighborhood.
Murfey Design began by creating a brand identity for The Californian that was casual and youthful and would carry over to the marketing and interior space. The logo was designed to reflect the casual California lifestyle. The simple use of typography and a restrained color palette provided the appropriate level of sophistication and allowed the signage and interior space to reflect the desired experience.
Throughout the interior, our design was inspired by key elements throughout California. Everything from mountains to desert to sea were incorporated into features like artwork, carpet, hallway patterns and décor. The lobby and rec room were designed creating intimate spaces for people to congregate and relax.
In addition, Murfey Design staged a model unit at The Californian to allow future tenants the opportunity to visualize their potential new home.